One of the most exciting and powerful e-commerce platforms available today is Magento. If you have an online store you have more than likely looked into it. Keep reading to find out how to optimize your Magento site like an expert.
First things first…
Clean It Up
See what needs fixing on your site by running an audit. You can hire a Magento SEO expert to run a full diagnostic on your website. Magento is very sensitive to duplicate content so one of the main things you or your Magento SEO expert will need to look through is all of your content. Other items to check are:
- Page Speed – Use an easy tool like PageSpeed Insights – ideally you want your speed to be under 10 seconds
- Title Tags and Meta Descriptions – both title tags and metas will appear in search results. Although, Metas don’t affect ranking directly they do provide more info for your users
- Domain – if you have multiple non-www or any multiple versions of your site you will want to clean these up. They directly affect Google crawling
- Structured Data – you can use Google’s free testing tool to make sure all your data is correct (this includes product reviews, social media links, as well as you product listings)
- Sitemap – You can do this through Magento for free
Once the audit is complete your SEO agency should provide you with a checklist of what needs to be tweaked.
Keywords Are Key
Nearly synonymous with SEO keywords are still an integral part of optimization. Long-tail keywords and specific intent phrasing will skyrocket your rankings if you know how to integrate them into your product descriptions and pages.
Everyone has their favourite tools to use for this. Here are a couple of ones you can use:
Each of these offers unique options to source keywords that will increase your search volume, find your competitor’s keywords and CPC. Keep in mind this can be time-consuming by yourself and typically eCommerce businesses will outsource this to a Magento SEO expert.
Descriptions and Images Matter
When creating your product descriptions or uploading the product images, many people tend to put something together quickly and move on to the next step. Unfortunately, this is a BIG mistake. Your content which includes images as well reflects your unique brand and make you stand out from the crowd.
Here is a quick checklist of what NOT to do:
- Copy and Paste a manufacturers product description
- Not using alt tags
- Stuffing keywords
- Generic file names like IMG123
Pro-Tip: All SEO audits whether for Magento or not should include basics such as compressing images and videos so it doesn’t affect load time as well
Ever heard of a little place online called Amazon? That mega-marketplace thrives off of reviews. In fact, reviews convert almost 60% of visitors, which translates into exponential revenue growth.
Using an SEO expert, be sure to include all customer reviews and make it easy for your customers to leave reviews consistently. Incentivize reviews as well as gamification and other fun marketing strategies to get your customer to engage.
Always reply to any feedback on every channel. For example, Google My Business is a major entry point for customers to locate your store. Make sure all the details are correct and consistently updated and checked.
Pro-Tip: Social media is a powerful tool and when used for reviews can provide your site with the relevance and authority you need.
Don’t Forget To Share
Many e-commerce sites will forget their share buttons or only include a limited number of them. As mentioned above, social media sells. Make sure your site has relevant buttons like Whatsapp, Instagram, Facebook, and Pinterest.
Follow these tips and prepare to see a huge burst of traffic!
I hope you got value from this article: Magento SEO: 5 Tips You Must Know
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