A pay per click(PPC) is an advertisement that you pay for every time someone clicks on it.
A very common one is search result ads. These ads look like a search result and pop up on the top of result pages when someone types in your keyword.
Sounds pretty cool, right? You know, because you are guaranteed to get your money’s worth as you are only paying when your ad works.
Well, not necessarily.
Just because someone clicks on your ad doesn’t mean it’s effective. If people aren’t interacting with your site when and making purchases, then is your ad really working?
That is why you need a conversion-based approach to your PPC campaign to ensure that your ads are giving you leads and customers.
If a conversion rate is something that is new to you, then a professional agency can help with your PPC ads to maximize their potential.
Here are some conversion optimization rate services an agency can provide to enhance your PPC strategy.
Using The Right Keywords
Your PPC add will show up when people search for the keyword you bid on.
This means that picking the right keywords is crucial to your PPC campaign. Unfortunately, it isn’t as easy as it looks.
You don’t want to just pick words that are somewhat related to your business. It helps to be specific and choose words that will reach your target audience.
You will likely get less traffic doing this, but your conversion rate will increase.
This is because the people arriving on your site will be more likely to engage with your site and become customers, thus making your PPC ads more effective.
A conversion rate optimization agency will help you implement the keywords that will hit your target market, so you get the most out of every click you pay for.
Gathering And Analyzing Data
Data is vital to your PPC campaign, as it will tell you if it is effective or not.
Examples of data gathering include:
- A/B testing
- Multivariate testing
- Conversion rate
- Heat maps
- Average time spent on site
This data can then be analyzed to determine what aspects of your PPCs and site are working, what needs to be changed and how.
A conversion rate optimization agency will collect and interpret this data, then make recommendations on what you can do going forward.
Write Compelling Ads
Getting your PPC ad to show up is one thing.
Now you need people to click on them.
In addition to using relevant keywords for your target audience, writing compelling and engaging ads will help draw users’ attention and get them to click on your ad.
This is no easy task, but a conversion rate optimization agency will be able to help you write a more effective copy for your PPCs.
They can also incorporate secondary long and mid-tail keywords that can better target a searcher who’s late in the purchase cycle, as those are the consumers who are more likely to convert.
Incorporate What Is Best About You
Your PPC ads and landing pages will need to express to the visitor quickly why your product/service is right for them.
A good PPC agency will take the time to get to know you and your business so they can bring out the best of it in your PPCs.
Not all PPC agencies will do this.
One that promises to take the time to understand your business and create a bespoke PPC campaign is Pearl Lemon Convert.
But whatever PPC agency you decide to hire, make sure they can do the above while highlighting you and your business.
I hope you enjoyed reading: How A PPC Agency Can Improve Your Conversion Rate
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